On September 23, come hear nationally renowned food expert Brian Wansink share his research on small changes that can have a big impact on your weight - and health.

The key to Mindless Eating, isn't necessarily "mindful" eating. Many of us don't have the time or self-discipline for that. As Brian Wansink's research shows, some of the smartest people in the U.S. cannot do that even after hours of instruction.

When: Thursday, September 23, 2010 7:00 - 9:00 p.m.

Where: The Buffalo Club, 388 Delaware Avenue, Buffalo, NY
Please note, The Buffalo Club has a dress code

Cost: $25 per person (includes light reception)

Thursday, September 23, 2010

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Brian Wansink (Ph.D. Stanford 1990) holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is Director of the Cornell Food and Brand Lab.

He is a Fulbright Senior Specialist in food marketing and nutrition, and in addition to writing Mindless Eating, he is author of the books Marketing Nutrition, Asking Questions, and Consumer Panels. His award-winning academic research on food has been published in the world's top marketing, medical, and nutrition journals. It has been presented, translated, reported, and featured in television documentaries on every continent but Antarctica.

An Iowa native, he lives with his family in Ithaca, NY, where he's a mediocre saxophone player in a rock-and-roll band and where he regularly enjoys both French food and french fries.